Designer Profile
Art, Functionality, Interaction
Born and raised in Brazil, I founded my company in 2013 with the main goal of making interior design accessible to people with different budgets. I’ve been designing for over 12 years and have a special passion for construction and understanding how things are put together at the job site. I also love the human interaction aspect of the design process. Designing a space that fits client’s needs and also is aesthetically pleasing while making the whole remodel process as smooth as possible is my ultimate goal.
Each one of my designs is tailored to client’s style and what makes them excited about, because in the end, it is not about me, it is about the family who will live in the new space I’m helping create!
Laila Ferri Johnson
Designer & Founder of DesignedSmart
Creative Process
Our efficient creative process ensures we are able to deliver an interior design project according to each client’s needs. Each project is unique and has different objectives.
DISCOVERY & DESIGN
We learn about your needs, desires and budget. Review and analyze space to develop a preliminary project. We use the necessary tools to communicate our first proposal in a clear way.
DRAFT
After approval by customer we begin the draft phase, developing working drawings, elevations and renders to help project execution.
DELIVER
Our customers receive a packet with all necessary documentation to start and manage the remodel at their own pace.
Projects
Featured Projects
Here is a small sample of projects I've designed and managed from beginning to end always with the client's experience in mind.
How it Works
Our services are curated to fit our customer’s needs. Either you need a face-to-face meeting to help you solve your interior design problems or you prefer resolving everything from the comfort of your home while having a glass of wine, we are the right place for you!
All Design
Face-to-face meetings on site to discuss needs, measure and record existing space. Product selection assistance during showroom visit. Develop the relationship with the designer in person!
E-Design
Interior design from the comfort of your home. Receive everything online. Schedule meetings on the go! Quick and easy!
Testimony
What our customers say
Laila was great to work with. She walked me through my bathroom remodel and the results were more than I could have hoped for. She was responsive to my questions. The contractor she partners with is professional and qualified.
S.K.
Laila is the best. She is very creative and pushes you to explore new ideas. She really listens to you and helps you realize the perfect creation and at your price point. Her design was stunning. Laila exceeded our expectations in design and service.
C.L.
We worked with Laila to remodel our master bath. She had a great sense of style and was able to see our vision and help bring it to reality. She worked with several different vendors to get the custom pieces we needed and provided excellent communication at every phase of the planning. The end result was amazing and we really appreciated Laila’s contributions.
M.P.
Laila designed for our 1930s kitchen remodel and we're thrilled: it's the favorite part of our house now! She took care of designing layout, materials, colors, hardware, and finding appliances.
I.G.
Laila was the project lead and main customer focal point for our bathroom remodel. I filled out a website request and Laila followed-up with a phone call to schedule an appointment to discuss.
J.A.
Laila did a great job. She was responsive and communicative. Laila tracked down hard to find things and kept my vision in mind.
K.H.
Laila is amazing! She was able to understand our requirements and taste very quickly. She truly owned our project and drove it like a champ. At the same time, she was a team player and took all our feedback and wish lists. She was passionate and went beyond her scope to deliver. I would recommend her to anyone looking to design and creat/remodel a home space.
A.G.