Designer Profile
Born and raised in Brazil, I founded my company in 2013 with the main goal of making interior design accessible to people with different budgets. I’ve been designing for over 12 years and have a special passion for construction and understanding how things are put together at the job site. I also love the human interaction aspect of the design process. Designing a space that fits client’s needs and also is aesthetically pleasing while making the whole remodel process as smooth as possible is my ultimate goal.
Each one of my designs is tailored to client’s style and what makes them excited about, because in the end, it is not about me, it is about the family who will live in the new space I’m helping create!
Laila Ferri Johnson
Designer & Founder of Designed Smart
Creative Process
Our efficient creative process ensures we are able to deliver an interior design project according to each client’s needs. Each project is unique and has different objectives.
DISCOVERY & DESIGN
We learn about your needs, desires and budget. Review and analyze space to develop a preliminary project. We use the necessary tools to communicate our first proposal in a clear way.
DRAFT
After approval by customer we begin the draft phase, developing working drawings, elevations and renders to help project execution.
DELIVER
Our customers receive a packet with all necessary documentation to start and manage the remodel at their own pace.
Projects
Featured Projects
Here is a small sample of projects I've designed and managed from beginning to end always with the client's experience in mind.
How it Works
Our services are curated to fit our customer’s needs. Either you need a face-to-face meeting to help you solve your interior design problems or you prefer resolving everything from the comfort of your home while having a glass of wine, we are the right place for you!
All Design
Face-to-face meetings on site to discuss needs, measure and record existing space. Product selection assistance during showroom visit. Develop the relationship with the designer in person!
E-Design
Interior design from the comfort of your home. Receive everything online. Schedule meetings on the go! Quick and easy!
Testimony
What our customers say
Laila was great to work with, even through some unfortunate delays out of her control. She was resourceful and focused on finding solutions and working with vendors to keep things moving. She was great with communication and worked really well with the contractor performing the renovation. I would highly recommend.
S.C.
I highly recommend Designed Smart. Laila, the design manager is incredibly knowledgeable and encouraging. I had a vision of what I wanted my bathroom to look like. She worked with me to make it a reality. Some of the things I wanted were unusual and kind of tricky, but she made it happen! Anytime I had a question or concern she was very responsive and happy to answer my questions. I love my new bathroom! And I'm so thankful I put my trust in Laila!
D.H.
Laila is the best. She is very creative and pushes you to explore new ideas. She really listens to you and helps you realize the perfect creation and at your price point. Her design is stunning. Laila exceeded our expectations in design and service.
C.L.
Lila designed for our 1930s kitchen remodel and we're thrilled: it's the favorite part of our house now! She took care of designing layout, materials, colors, hardware, and finding appliances. When we came into the project we already had layout and materials in mind, but she steered us towards a design that we ended up liking even more and it still incorporated the things that really mattered to us. I also liked Lila's energy and how she'd keep meetings pleasant and moving.
I.G.
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